As a long time entrepreneur (20+ years since I've had a "real" job!), I've had to learn a lot of stuff the hard way. It took years, and often came a quite the price...whether in time, money, or both.
Ya know what? I hate wasting time. And I hate wasting money. I bet you do, too.
That's why I've launched Bite Size Content Strategy, to teach everything you need to know to develop a crazy good content marketing strategy for your brand (or yourself, superstar!) quickly, easily and based on what works in the real world!
How do I know what works?
Since 2008, I've built Bikerumor.com into the world's largest cycling tech blog. I've seen a rapidly changing media landscape in which print was prioritized then virtually abandoned. Where banner ads worked, then didn't. And we've had be nimble and adapt constantly.
What's driving our growth, both in readership and revenue, is Content.
And the lessons I've learned as we developed our content strategy for Bikerumor are the exact same principles that let us develop wildly successful campaigns for some of the world's largest cycling brands!